- Exhibitors
- IAA Formats
- IAA Summit
- IAA Startups
IAA Formats
IAA Startups
At the IAA MOBILITY 2025 Summit, 100 startups will have the opportunity to showcase themselves among leading companies in the industry.
At the IAA MOBILITY 2025 Summit, 100 startups will have the opportunity to showcase themselves among leading companies in the industry.
- Exhibitors
- IAA Formats
- IAA Summit
- IAA Startups
Our startup packages offer high visibility, easy organization, and access to exclusive networking events.
As the world’s leading platform for mobility, sustainability, and tech, IAA MOBILITY gives you exceptional exposure in one of three centrally located startup areas with high visitor traffic. Benefit from direct proximity to industry leaders and strong interest in innovative services and products.
All participating startups are invited to exclusive events with investors, industry representatives, and the press — ensuring maximum visibility.
At IAA MOBILITY 2023, 92 startups successfully took part in the event and seized the opportunity to connect with industry leaders at the Summit.
90% of visitors rated the startup areas as one of the top highlights of IAA MOBILITY 2023 and plan to visit them again in 2025.
Be one of 100 selected startups at IAA MOBILITY 2025 and apply by May 31, 2025 using our application form:
An overview of the startup packages
The affordable, all-inclusive turnkey packages offer a unique opportunity to showcase your company at this leading event.
The startup areas feature booths in various sizes, all designed with a modern, sustainable setup that includes a recyclable carpet floor. Choose the package that best fits your presentation!
- 4m² pre-built booth space including furniture (2x2m)
- Includes 2 exhibitor passes
- €200 flat ticket fee
- 2x digitally printed logo panels (100 x 42 cm)
- 1x LED spotlight
- 1x high table (100 cm) + 2 bar stools
- 1x triple power socket
- Additional services included: storage cabin, cleaning, daily waste disposal, and 1 kW power supply
- Includes mandatory communication fee
- Display of exhibits not permitted
- 9m² pre-built booth space including furniture (3x3m)
- Includes 4 exhibitor passes
- €300 flat ticket fee
- 3x digitally printed logo panels (100 x 42 cm)
- 43" monitor including wall mount and steel cable channel
- 3x LED spotlights
- 1x high table (140 cm) + 4 bar stools
- 1x triple power socket & 1x frame element made of black steel (3 x 1 m)
- Additional services included: booth cleaning, daily waste disposal, 1 kW power supply, and overnight security
- Includes mandatory communication fee
- Display of exhibits permitted
- 16m² pre-built booth space including furniture (4x4m)
- Includes 6 exhibitor passes
- €600 flat ticket fee
- 3x digitally printed logo panels (100 x 42 cm)
- 43" monitor including wall mount and steel cable channel
- 4x LED spotlights
- 1x seating table (140 cm) + 2x benches (140 cm)
- 1x triple power socket
- 1x frame element made of black steel (3 x 1 m)
- 1x lockable counter
- Additional services included: booth cleaning, daily waste disposal, 1 kW power supply, and overnight security
- Includes mandatory communication fee
- Display of exhibits permitted
Startup Events
At IAA MOBILITY 2025, we will host a variety of startup events designed to bring together startups, investors, VCs, and industry leaders.
Let’s Fight! – The Founders Fight at IAA MOBILITY 2025
Make your startup the star at the Founders Fight! You're invited to take part in one of the most exciting pitch battles at IAA MOBILITY, where innovative startups go head-to-head. In this unique format, two startups face off against each other to win over the audience and a panel of experts.
- 1-Minute Pitch: Present your startup and your idea.
- 1-Minute Attack: Challenge your opponent and show why your solution is the better one.
- 1-Minute Defense: Defend yourself against tough questions and arguments from the experts and the audience.
In the end, the audience decides which startup comes out on top—because just like in real life, the market always has the final say!
The Founders Fight will take place on September 11, 2025 at the Yellow Forum of IAA MOBILITY 2025. Together with the Founders Fight Club, we’re bringing you this highlight event focused on innovative startups in the mobility sector.
Take advantage of the opportunity to showcase your startup to a wide audience and prove yourself in front of a high-profile panel of experts and an engaged crowd.
No matter if you're participating in the startup area, with your own booth, or as a co-exhibitor – apply for the Founders Fight free of charge and show what your startup is really made of! The registration link will be available soon.
After the Founders Fight, a Get Together is planned to give participants and visitors the chance to network right after the event.
Interested in becoming a sponsor of our startup events?
Join the IAA Summit at IAA MOBILITY 2025 from September 9 to 14, 2025, in Munich. For more information, please refer to the individual brochures:
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