Which mobility concept inspires you the most right now, and why? 
As a leader in the Speed pedelec market, the S-Pedelec concept inspires us the most because it enables users to cover distances of up to 35 km easily, efficiently, and with less stress. We’re also inspired by shared mobility concepts. These ease urban congestion, make mobility more accessible, and promote active, sustainable, and flexible transit with reduced stress, lower costs, and fewer emissions. There is no one-size-fits-all solution—coexistence of diverse concepts is essential, as needs vary daily and require rethinking our approach. 

Which innovations in your field will most strongly influence urban mobility in the next five years? 
In terms of innovation, we see the most significant impact coming from advancements in connectivity, smart technology, V2X (vehicle-to-everything), IoT, smartphone integration (such as for route planning, traffic and weather services), and Mobility as a Service, as well as from improved battery technologies. These advancements allow for longer range, faster e-bike charging, and enhanced safety. But a key question remains: Do we really need new innovations, or should we start by fully utilizing and integrating existing technologies to transform mobility? In essence, we already have the tools to create sustainable mobility, but there’s a gap in user understanding of the need to change behaviors. Convincing people to make this shift is less about innovation and more about advocacy. Improved infrastructure, like safer bike lanes and better parking and charging facilities, will also play a significant role in encouraging speed pedelec and pedelec use. 

How do you promote the integration of different forms of mobility to create a seamless and efficient transportation infrastructure
Through advocacy and lobbying. To advance regulatory adjustments, we work closely and communicate regularly with various associations, such as the German Bicycle Industry Association (ZIV), ADFC, ADAC, and the Zukunft Fahrrad, as well as with transportation ministries. We’re also part of research projects in Tübingen, Darmstadt, and Konstanz. 

How do you see the role of public and private partnerships in promoting innovative mobility solutions? 
Public-private partnerships are essential for developing and implementing innovative mobility solutions that improve transportation efficiency and drive sustainable mobility. By combining strengths and resources across sectors, they enable joint infrastructure investments, facilitate knowledge transfer, and foster acceptance. 

What are the biggest challenges your sector currently faces, and how are you addressing them? 
Our main challenge is navigating Germany’s regulatory landscape, which requires considerable advocacy and lobbying. Additionally, we encounter reservations about speed pedelecs and their speed. However, customer riding data and our traffic studies in Tübingen show that speed pedelecs pose no increased accident risk on city bike paths. Another challenge is overcoming ingrained behavior and mobility habits, as people still tend to favor familiar options like cars or motorized two-wheelers over active alternatives like S-pedelecs. 

How important is user experience to you, and how do you gather and incorporate user feedback?
Because our Stromer bikes are connected, we have access to user riding data, allowing us to understand user behavior and take it into account when developing our S-pedelecs and user experience. Whenever possible, feasible, and beneficial, we incorporate direct customer feedback or input from our specialized dealers into product development, technology, offerings, and solutions. 

What essential future topic is receiving too little attention in the public sphere? 
Mental and physical health benefits and the preventive potential of e-bikes against cardiovascular diseases. Regular e-bike riding provides ongoing health benefits through daily outdoor activity, not just for fitness but also for factors like blood pressure, fat metabolism, and mental health. 

In which area of mobility do you see the greatest potential and the greatest need for improvement?
The biggest potential—and the greatest need for improvement—is in infrastructure, which is lagging. Today’s model is “Car First” rather than supporting coexistence among different solutions. A “Bike First” approach wouldn’t solve the issue alone; it has to be a coordinated system. Diverse solutions, flexible options for varying daily needs, and political support are key. 

IAA MOBILITY is the leading global mobility platform, bringing together innovators from all areas of mobility. Who would you like to connect with next September, and why? 
The automotive industry, telecommunications, decision-makers/lobbyists, and, most importantly, our future customers. 

What new innovations or products are you planning to present at IAA MOBILITY 2025? 
We can’t share details yet, but we’ll definitely be showcasing new innovations.