Why Should the Bicycle And Micromobility Industry Attend the IAA Summit?

The IAA Summit, as the leading B2B platform and the world’s most important mobility event, offers an exceptional opportunity for the bicycle industry to exchange ideas in a high-profile environment. The event brings together decision-makers from various sectors of mobility and places a strong focus on components, services, and innovations. Bicycle manufacturers, e-bike producers, and accessory suppliers gain direct access to top companies from other industries and can explore potential collaborations and new market opportunities. 

The high concentration of decision-makers from leading companies in the mobility industry, along with experts in research and development, makes the IAA Summit a valuable platform for knowledge transfer and fostering innovation. The bicycle industry can learn firsthand about the prevailing trends in adjacent industries and how these trends may impact future developments in the bicycle sector. Additionally, the event offers the opportunity to connect with research institutions and development departments of automotive manufacturers, software companies, and battery suppliers. 

The IAA Summit attracts a wide range of international journalists and enjoys significant media attention. This provides professionals from the bicycle industry the opportunity to experience innovations and sustainable mobility solutions from a variety of companies. The political discourse at the event is also actively encouraged, allowing industry professionals to engage in discussions on topics such as sustainable mobility concepts and the role of bicycles in urban mobility following panels and podium discussions at the IAA Conference. 

The IAA Summit emphasizes decarbonization and sustainable mobility solutions. This is a great opportunity for the bicycle industry to highlight its role as an eco-friendly alternative to motorized transport. Bicycles and e-bikes play a central role in reducing CO₂ emissions and shaping green urban planning. By participating in the IAA Summit, bicycle industry companies can present their sustainable solutions while networking with other participants and demonstrate how they can be integrated into broader mobility concepts. 

As electrification progresses, battery technologies are becoming a key factor in the performance and range of e-bikes. The IAA Summit provides an excellent opportunity to learn about the latest advancements in battery technology, establish new partnerships with suppliers, and showcase your own e-bike innovations. The event also opens up new collaboration opportunities with the automotive industry in areas such as electrification, software development, and connectivity. The IAA Summit serves as the perfect platform to leverage synergies between the bicycle and automotive industries and work together on the future of mobility. 

The IAA Summit at IAA MOBILITY 2025 is therefore the ideal platform for the bicycle industry to strategically position itself, expand its network, and be recognized as an important player in the mobility sector. With outstanding networking opportunities, strong political presence, and targeted innovation promotion, companies have a valuable opportunity to establish themselves successfully in the market for the long term. Take the opportunity to present your innovations and form valuable partnerships!